Internet Users: Bhutan

Analysis# Bhutan Internet Users Bhutan's internet penetration reached 91.277% of its population in 2024, matching its all-time peak and representing a remarkable transformation from 0% in 1990. Over 34 years, the nation achieved near-universal connectivity, with the trajectory accelerating dramatically in recent decades. The climb from baseline to over 90% demonstrates one of the world's most successful digital adoption stories for a developing nation. The steepest gains occurred between 2015 and 2020, when internet users jumped from 39.8% to 76.851%—a 37-percentage-point surge in five years. Growth moderated after 2020 but remained consistent, adding approximately 1.3 percentage points annually through 2024. With over 91% of Bhutanese now online, the country has effectively saturated its accessible market, suggesting future growth will depend primarily on reaching remaining rural or marginalized populations.